Mumbling crap about eye tracking

A session at UX Camp Brighton 2014

Eye tracking is often maligned by the UX industry and I was sceptical when asked whether it was something we could use at our agency. Having run several experiments over the past six months I'll share my opinions on whether eye tracking has its uses, or whether it's just a gimmick (or a bit of both).

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luke hay

Brighton-based UX Director (at No Pork Pies), football ranter, occasional blogger, does a bit of running.

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Date Sat 15th November 2014

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