From interaction to impact: Connecting design with social outcomes

A session at UXSG - UX Singapore Conference 2014

Friday 3rd October, 2014

11:00am to 12:00pm (SMT)

Managing the 'social layer' of designing for impact is the most unpredictable things to manage as an experience design practitioner. The most well designed product and service can completely unravel wherever people are involved and there are different, (often competing) agendas.

Navigating the social eco-system is a critical part of creating an impactful outcome, one that requires a special mode of understanding and a skill set that is more akin to diplomacy than UX.


  • An understanding of how to navigate the social eco-system when designing for impact
  • Lessons learned from the front line, using a real case study example.
  • How the role of the UX practitioner can extend well beyond products & services.

About the speaker

This person is speaking at this event.
Ashwin Anandani

Managing Director at On-off Design & Technology

Ashwin is Managing Director at On-off Design & Technology where he is responsible for shaping, directing and leading the 'MVP for startups' program. The immersive 12 week program takes a UX-led approach to product and service development - transforming ideas into validated, market-ready MVPs.

A former founder and director of a Silicon Valley start-up, Ashwin has experienced first hand what it means to get a business off the ground, secure investment and sustainably engage customers. He is passionate about wearable technologies and heads up a product lab that focuses on online to offline (O2O) experience design, fusing the physical and digital worlds.

1 attendee

  • On-off hong kong

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Time 11:00am12:00pm SMT

Date Fri 3rd October 2014


Workshop Room 5, The Star Performing Arts Centre

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