Leading UX - Are You Kidding Me?

A session at UXSG - UX Singapore Conference 2014

  • Mike Chou
  • Hsin Olive Eu

Wednesday 1st October, 2014

2:00pm to 6:00pm (SMT)

How do we ever get to the driver’s seat? What is really doable? Are we serious about getting results?

How do we strengthen our capabilities and the overall performance of a user experience team? What is the best way to work with project stakeholders who may (or may not) have power over user experience decisions?

You will have the chance to meet with seasoned industry professionals to discuss these topics and share your own experiences.

Workshop outline

  • Opening (introduce yourself)
  • Key UX success factors
  • Look who’s talking
  • Definition of UX leadership
  • Hard leadership skills vs. soft leadership skills
  • Looking forward: value added strategies

Participants will learn

  • Who’s who and what we do (in the UXSG workshop today)
  • Scale of influence and stakeholder management
  • Case studies
  • Scenario-based UX practices and UX strategies for professionals
  • Other cases shared by attendees

Who should attend
UX practitioners, or anyone interested in cultivating a healthy UX culture within your organisation.

The session will be in English language.

About the speakers

This person is speaking at this event.
Mike Chou

Staff UX Designer, HIE, Trend Micro, Taiwan

Mike studied Interactive Multimedia with a focus on human-computer interactions in the United Kingdom. While completing his degree, he planned and hosted usability tests for a digital library building tool associated with the New Zealand Digital Library project at the University of Waikato.

Mike has previously worked as a user interface designer for a computer hardware manufacturer, and now helps create software for Trend Micro. He has recently started establishing guidelines for mobile apps to increase efficiency during the development process while maintaining consistency and a quality user experience across different products. Mike has also earned a Scrum Master certificate and takes a strong interest in Lean Development.

This person is speaking at this event.
Hsin Olive Eu

Director, HIE, Trend Micro, Taiwan

Hsin studied psychology & ergonomics with a focus on human-computer interaction in both Taiwan and the United States. Her career in product design and usability research began in the American financial industry, specializing in trading stocks and funds.

Hsin now works in Taipei as the user experience director for Trend Micro, one of the world’s top three Internet security firms, and the leading cloud security company. Last year, Hsin became the site director for the entire research and development team in Taiwan. In addition to that role, she continues to lead a talented and passionate global team of user interface and visual designers, front-end developers, usability researchers, and technical writers spread across Taiwan, China, Japan, and the United States. This team produces a wide variety of email, web, intranet, desktop, and mobile security applications for both consumer and commercial customers. Her day-to-day inspiration comes working together with great people to deal with the ever-changing challenges of the security business.

In her spare time, Hsin enjoys tennis, badminton, fencing, and cycling.

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Time 2:00pm6:00pm SMT

Date Wed 1st October 2014


Workshop Room 3, The Star Performing Arts Centre

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