Lean Startup

A session at UXSG - UX Singapore Conference 2014

  • Bryan Long

Wednesday 1st October, 2014

2:00pm to 6:00pm (SMT)

The Startup Testing Preview is a 3-hour workshop to help aspiring entrepreneurs understand what it’s like to test their ideas. The workshop is based on our 20-day flagship programme ‘The Testing Ground'.

Workshop outline
Top principles of Lean Startup that will be covered:

  • How to correctly identify a customer-problem pair for testing
  • How to find the weakest link in your startup idea that will cause it to fail
  • How to hack your tests for your startup using the concept of the Minimum Viable Product
  • How to figure out your customer acquisition strategy
  • How to prevent your biases from clouding your judgement
  • How to ask questions so that customers don’t lie to you
  • How to interpret your test results for the most learning possible
  • What to do if customers reject your startup idea

Who should attend
Anyone interested in how to start their startup and UX practitioners who want to apply lean startup.

The session will be in English language.

About the speaker

This person is speaking at this event.
Bryan Long

Founder, The Testing Ground / Singapore Lean Startup Circle

A former Singapore Government scholar turned entrepreneur.

Bryan is the founder of The Testing Ground and President of the Association of Lean Startups which organises the Singapore Lean Startup Circle.

After his scholarship with the Singapore Government ended, he went into working on his business ideas. His first startup was a spectacular failure that cost him a huge sum. He did everything that his Engineering, MBA and Law education taught him but it turned out they weren’t suitable for start-ups.

After that experience, he was determined to find a less risky method of starting new businesses. He chanced upon the Lean Startup methodology and was converted to it. He implemented it to test out a startup idea at only a fraction of the cost of his first website and which turned out to have no customer traction in Singapore. Because of doing things Lean Startup way, Bryan averted the waste in time, effort and money if he had done things like his first startup.

He is now a fervent evangelist of Lean Startup. He has mentored at the Singapore Lean Startup Machine, Singapore Startup Leadership Programme, and the Scape. He has ran workshops on Lean Startup for Startup@Singapore and other companies. He has been invited to speak about Lean Startup in Malaysia, Indonesia and Vietnam. He is also working on two other startups.

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Time 2:00pm6:00pm SMT

Date Wed 1st October 2014


Workshop Room 4, The Star Performing Arts Centre

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