Interviewing is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it's a skill we need to develop because it's based on everyday conversation. In this workshop we will practice interview techniques and go through a synthesis and ideation process to create concepts for products and services that connect back to insights we've uncovered. Along the way we'll look at how techniques to develop empathy, a critical facet to meaningful interviews, how to derive useful results from interviews and get participants to open up, gain perspective on the difference between surface observations, and deeper, interpreted insights and consider strategies for maximizing the organizational impact of any research you do.
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