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"This keynote shall be a ‘small travel through time’ of media by revising its previous two decades of rapid development, and giving a visionary outline to its future as ‘smart media environment’ within the next 30 years. Today media industry is confronted with digitalization, emergence of new devices, numerous new business models, and numerous new technologies, which are rendering old traditional ways of thinking obsolete. Previously there was one medium, such as a TV screen or newspaper that was utilized to transmit the message or story. Today it’s an agglomeration of devices creating an aggregation of content - partially in behalves of the consumer in a personalized fashion. Traditional business models flipside, and media companies as e.g. newspaper companies are grasping for immediate solutions to remain competitive and stay afloat. Also, media industry is confronted with a rapid emergence of new technologies, as seen in book publishing, where digital books shapeshift the media landscape. Media designers are confronted to design content interactively, across platforms and delivery systems. However, are traditional ways of thinking in media really obsolete – or do they simply follow McLuhan’s law and transform to something that is based on principles of previous ‘old’ media?
Today’s trends in media industry can be described with the keywords of interactivity, networked, sociability, mobility, experience, and intelligence. Interactive media became pre-dominant with the emergence of new media almost two decades ago with the emergence of the Internet. Social media, global communication, and creating digital communities are grounded on the emergence of new communication patterns that emerged with new technologies, and surfaced since a bit over a decade. These includes trends such as crowdfunding, crowdsourcing, and socializing anytime, anywhere, and anyhow. Today, mobility as major access platform for Internet services and localized services to access content is considered as part of our daily life, and changes our content consumption pattern significantly. The device becomes intelligent, and helps us in assisting in our daily tasks to navigate, locate, and ease communication between peers. Content and services blur and became an eco-system of content, services, and different media. In parallel, devices supporting us in daily tasks become increasingly more intelligent and seamlessly embedded throughout our national environment. These new services overlay our physical world with a digital one, and we access it via ubiquitous devices, such as e.g. Google glasses. Thus we are currently seeing the next revolution in media ecosystems – the development from social media towards intelligent, smart, ubiquitous media eco-systems. These services are offered as part of urban environments, where consumers demand new forms of experiences and increases the demand on media designers in creating eco-systems that promote consumer engagement.
This keynote shall address an audience with a view on media from an artistic content creation, industrial, technical, and human perspective. It shall shade light on the latest trends in media industry, and how a potential future could emerge. The keynote revises current trends as e.g. crowdfunding, digitalization of the value chain, new media design methods, wearable devices, personalized services and decision support systems to support the consumer, digital games, and will give insights in the potential future of media as part of smart media environments. The keynote will be a small travel through the past decades of development of media, and shade light to its ‘smart’ future. The keynote is based on the two forthcoming books: “Convergent Divergence”, and “Information Systems and Management in Creative Industries” to be published by Springer-Verlag in early 2015.
"A small army of gadgets are fighting for dominance in your living room and as your personal, portable do-it-all device. These gadgets come with lots of cool services, however many of these devices are difficult to use. The key to the future of these devices is not increasing processing power but how will we interact with this increasingly complex technology. Human-Computer Interaction (HCI) is fundamental to making products more successful, safe, useful, functional and, in the long run, more pleasurable for the user.
This talk will introduce a number of novel emerging technologies and discuss their importance. There are a number of problems inherent in the shift in society to an increasing reliance on technology and a number of facets of this trend need to be examined. At first glance, many new innovations may be seen as potentially useful in many situations, and they are often treated like any previous technology regarding their use and acceptance. However, perhaps we need to take special care and attention due to the inherently pervasive nature of many new technologies, and the undue reliance that the user may place upon them.
This keynote presentation will also showcase some of the latest developments and new technologies and demonstrate a range of projects underway here at SUNY Oswego. The talk will begin by showing Dr. Schofield’s work applying computer games technology to forensic reconstruction and the results of his research in this field. A number of recent projects from SUNY Oswego will then be showing including augmented reality educational tools, robot theatre, using game technology to learn to play music instruments, virtual art galleries, drone based research and finishing with a demonstration of international, collaboratively produced, films starring robot actors."
18th–21st November 2014