3rd Annual American Packaging Summit

A session at 3rd Annual American Packaging Summit

Monday 15th June, 2015

3:30pm to 12:40pm (CST)

The American Packaging Summit 2015, brings together a diverse range of senior packaging, engineering, strategy, design and branding professionals, offering genuine benchmarking opportunities to build a blueprint designed to drive real and lasting change.
Gain invaluable insight on the rapidly evolving role of a packaging professional as we explore:
The Holistic worldview of packaging design: Ensuring that the creative process is simultaneous with all players (Marketing, Creative, Packaging, Research & Innovation) rather than sequential
Seeking and creating genuine innovation: Challenge the packaging industry’s way of thinking – how to think outside the box and be inspired to seek genuine innovation
Utilising technology for positive change: Ensuring you choose the right technology as part of your packaging strategy
Adding value to the company through the packaging function: Finding the commercial value that an effective packaging strategy provides to a company’s bottom line
Going green without impacting the bottom line: How to overcome the challenges of implementing environmentally-friendly ‘green’ policies while maintaining and growing profit margins
The expanded responsibilities of a modern packaging professional: Consumer trends understanding, knowledge of retailer environments, supply chain design and constraints, manufacturing efficiency criteria, and ever-evolving packaging technologies

Booking: http://atnd.it/25084-1

Standard: USD 1495

Speakers: The Estee Lauder Companies Mark Polson VP, Creativity and Business Innovation, Global Management Strategies PepsiCo Dennis Furniss VP Nutrition & Sports Design Recycle Across America Michelle 'Mitch' Hedlund Founder and Executive Director Sterling Brands Debbie Millman President L'Oreal Stephanie Martins VP, Packaging and Development, Americas Newell Rubbermaid Eric Abraham Sustainable Packaging Design and Development SeymourPowell Richard Seymour Co-Founder Massachusetts Institute of Technology Skylar Tibbits Director, Self Assembly Lab Chicago Design Museum Tanner Woodford Founder and Executive Director Kraft Lora Spizzirri Director, Packaging Research and Design Bobbi Brown Donald 'Drawbertson' Robertson Creative Director Chicago Innovation Exchange; Booth School of Business, University of Chicago John Flavin Executive Director; Lecturer in Entrepreneurial Finance and Commercializing Innovation Brand Directions Todd Ostendorf Creative Director/Brand Strategist Boxer Paul Castledine Creative Partner and Chief Creative Officer Bay Valley Foods Adam Pawlick Senior Director of Packaging, Processing, Technology, and Innovation ACE Hardware Cynthia Brasic Global Private Label Brand Manager Goose Island Beer Company John Hall Founder Motorola Adam Schettle Senior Director Global Packaging; Consumer Experience Design

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Starts 15th June 2015 at 3:30pm CST

Ends 16th June 2015 at 12:40pm CST

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