•  

Content Amid Chaos

A session at An Event Apart Atlanta 2015

Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organization—and solving them one at a time.

About the speaker

This person is speaking at this event.
Sara Wachter-Boettcher

Content strategist. Feminist. Author, Content Everywhere. Co-author, Design for Real Life.

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Date Tue 17th February 2015

Short URL

lanyrd.com/sdkdgc

Official event site

aneventapart.com/…5

View the schedule

Share

Books by speaker

  • Content Everywhere

See something wrong?

Report an issue with this session