Tuesday 28th July, 2015
1:00pm to 4:00pm
What do today's fastest-growing companies all have in common? They're obsessed with customer experience. From top to bottom, and from the back end to the front lines, everything these companies do strengthens the connections they have with their customers. In an age where the customer experience has the most influence over buyers, customer engagement has emerged as the new foundation of marketing.
Creating impactful experiences for your customers doesn't happen by accident, however. It requires a deliberate strategy in which every part of the organization plays an important role -- whether you have the word "customer" in your job title or not. Marketing, sales, customer success, product and even the leadership team must be focused on engaging customers in order to reduce churn, generate new revenue, and grow the business efficiently.
Join Influitive for an afternoon event in NYC on Tuesday, July 28th to learn from industry-leading experts on how to drive customer engagement in B2B.
As a bonus, each attendee will receive a free copy of Joseph Jaffe's new book Z.E.R.O: Zero Paid Media as the New Marketing Model.
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