Creating Value From Mobile Phone Data – Case Study in the OOH Market

A session at Big Data Week 2015

A joint presentation using a real case study to demonstrate how Telefonica’s mobile phone data can be used to derive insights
Specifically featuring how Exterion Media intend to tailor advertising campaigns based on unique audience insights, changing the way that OOH advertising is bought, sold and optimized.

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Date Wed 25th November 2015

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