Telling good from bad

A session at beyond tellerrand // BERLIN 2015

Tuesday 3rd November, 2015

12:15pm to 1:00pm (CET)

Lettering is everywhere! Social media has triggered this boom and has influenced the appearance of many who make a go of lettering professionally. But how to tell good from bad? In my keynote I put together several criteria that can help designers to identify and filter good quality lettering pieces from the stream of typographic pieces out there. The talk will give a broad overview over the art, including defining what is lettering and what is not, what is the difference with type design and will walk you through the working process of a lettering artist including analog and digital tools.

About the speaker

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Martina Flor

Designer & Letterer. I make GoodType.co and co-founded http://letteringvscalligraphy.com. I'm represented by Handsome Frank. Smile. bio from Twitter

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Time 12:15pm1:00pm CET

Date Tue 3rd November 2015

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