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Content Amid Chaos

A session at beyond tellerrand // DÜSSELDORF 2015

Monday 11th May, 2015

12:15pm to 1:00pm (CET)

Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organization—and solving them one at a time.

About the speaker

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Sara Wachter-Boettcher

Content strategist. Feminist. Author, Content Everywhere. Co-author, Design for Real Life.

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When

Time 12:15pm1:00pm CET

Date Mon 11th May 2015

Short URL

lanyrd.com/sdhxdg

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Books by speaker

  • Content Everywhere

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