Write tight(er): Get to the point and save millions

A session at Confab Central 2015

Thursday 21st May, 2015

2:50pm to 3:50pm (CST)

Learn how to strip away filler words, save your company money, and get down to the essentials that will keep audiences coming back for more. Marcia introduces a technique for eliminating filler words (and sentences and paragraphs) and creating more engaging text. This technique takes the guesswork out of concise writing by showing exactly what to look for. Once you’ve got this technique down, you’ll know how to do the following:

  • Increase keyword density
  • Cut translation costs
  • Polish your writing to a 24-carat, attention-getting luster

We'll even use a spreadsheet to “do the math” in real time, showing how much tight writing can cut translation costs.

About the speaker

This person is speaking at this event.
Marcia Riefer Johnston

Author of "Word Up!" and "You Can Say That Again"

Coverage of this session

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 2:50pm3:50pm CST

Date Thu 21st May 2015

Short URL


View the schedule


Books by speaker

  • You Can Say That Again: 750 Redundant Phrases to Think Twice About
  • Word Up!

See something wrong?

Report an issue with this session