Friday 8th May, 2015
10:00am to 10:45am
When organisations think of building their CX Capability, they often search for a simple training course or book that can provide everything they need to know in a neat two-day package. While these courses can provide a foundation of knowledge, they can also lead your CX team to a danger zone, believing that by following 5 steps, 3 phases or 10 interviews they will have all the answers they need to build great customer experiences. More important than the knowledge, is having a Customer-focused mindset – an inherent belief in the value of working with customers to understand their world, and design products and services that solve problems for them.
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