Friday 8th May, 2015
9:10am to 9:55am
Large organisations are increasingly looking to tackle the challenges associated with delivering on a coherent customer experience vision. However, understanding the needs of customer groups across an organisation’s business units can be a daunting challenge. In this talk Iain will walk through the process and challenges associated with large-scale qualitative research, and how to create a solid foundation upon which future CX design work can take place.
Researcher and designer of things. Principal at Meld Studios, Sydney. bio from Twitter
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