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Wish you were here! 500 Postcards and still we don’t have the full story

A session at Customer Experience 2015

Friday 8th May, 2015

4:20pm to 5:05pm (EST)

The National Australia Bank (NAB) are revamping their personal banking platforms and need to understand what is important to customers in acquiring and using their products to help them prioritise and focus on areas of the work. This joint presentation from the bank’s senior project manager and the key User Experience practitioner will describe the successes and failures of a large scale cultural probe implemented as postcards, the need for triangulation of techniques and the challenges of sharing and making sense of masses and masses of data

About the speakers

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John Murphy

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Alexandra Almond

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When

Time 4:20pm5:05pm EST

Date Fri 8th May 2015

Short URL

lanyrd.com/sdmbwk

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