Programmers Are From Mars, Brand Teams Are From Venus

A session at Devoxx UK 2015

Thursday 18th June, 2015

11:50am to 12:40pm (GMT)

In today’s evolving digital landscape, we are bombarded with information about technology, devices, services, processes and practices. Key terms jump out at us on a daily basis demanding our comprehension -HTML5, apps, platforms, web vs native, video bit rates, OS upgrades, responsive programming, social media, tracking, tagging, debugging, deploying. Furthermore -as we all know, a digital project includes a variety of stakeholders whose participation contribute directly to the project’s success and each of these stakeholders’ understanding of tech terms may vary.

What happens if the client holds a different definition of a key term from our account person? What if one client’s brand team refers to a specific part of the deployment process differently from another brand team -but it’s the exact same process? These are questions that can directly impact a project’s success.

These are all questions that can be addressed with a very fundamental but often overlooked activity -a meaningful conversation. In this talk, I will discuss the ShiftLeft philosophy how and whenconversation fits into this paradigm and what we can do to help bridge the gap to ensure a project's success.

About the speaker

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Sara Allen

Digital, running, photography, writing, reading and people-watching bio from Twitter

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Devoxx UK 2015

England England, London

17th19th June 2015

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Time 11:50am12:40pm GMT

Date Thu 18th June 2015

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