Thursday 24th September, 2015
5:25pm to 5:30pm
The quality of IA and UX start at the very beginning by identifying the problem. If the designer is misguided by hype, fear, admiration, false trust she most likely will end up straying away from the real problem thus ending up with the perfect solution to the wrong problem. If the very core of the project is out of tune, then the whole project will end in disaster. By adding a bit of common sense and by asking the right questions we have a better foundation to design from.
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