Thursday 18th June, 2015
6:30pm to 8:00pm
Spanish version below
This 90 minute workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event canvas. The #eventcanvas is a visual strategic management template for developing new or documenting existing events and conference models.
The event canvas is a visual chart with elements that describe an event’s promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas articulates how behavior changes as a result of having participated in the event and states the required levels of satisfaction against expectations.
The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event.
The canvas helps organizations align their activities by illustrating potential trade-offs of their events. Building a thorough event model canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyzes, describes and outlines the inputs for the components in the final canvas prototypes.
The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modeling.
Note: The event model canvas is available for download under a Creative Commons 4.0 license at http://www.eventmodelgeneration.com
• Understand the event canvas methodology and templates to visually articulate the value of an event.
• Sketch the canvas of a random event with a team offline or online (using Mural.ly) in < 60 minutes
• Create, design and prototype new events using the canvas.
Ruud Janssen, CMM, DES
Creator Event Canvas
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) is an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry now on a mission to create and spread a visual language to design events that matter.
Sign in to add slides, notes or videos to this session