Making Your Customers Love You

A session at Executive Forum Europe 2015

  • Bryan Peña

Tuesday 6th October, 2015

10:15am to 11:00am (GMT)

Sadly, many customers seem to regard staffing firms as a necessary evil – that is, if they think they are necessary at all. With a background in procurement, Bryan Peña's role at Staffing Industry Analysts is to help organisations deploy cutting-edge strategies for managing their contingent labour and he regularly interacts with the world's largest buyers of staffing services. Why is there such a mismatch between the perception that staffing agencies have about themselves and the perception that their customers have? Is it really all about price or do customers have other priorities? Bryan will provide insights into this seemingly intractable issue and suggest practical solutions for turning around negative perceptions.

About the speaker

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Bryan Peña

VP, Contingent Workforce Strategies & Research, Staffing Industry Analysts

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Time 10:15am11:00am GMT

Date Tue 6th October 2015

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