A session at Executive Forum Europe 2015

  • Laura Hughes
  • Mariella de Koning
  • Tamara Schenk

Wednesday 7th October, 2015

2:30pm to 3:15pm (GMT)

Differentiation in a "Me Too" Industry

Staffing agencies sell the same types of services to the same clients and, often using exactly the same workers as well. So how do you differentiate in an industry where everyone looks the same? There are many areas in which staffing firms can differentiate themselves including unique candidate screening techniques, superior customer service, and time-to-fill and segment specialization, among others. All better than trying to differentiate on price, but what works best? We bring together a group of experienced marketing professionals to discuss this issue and how marketing can best work with other parts of the business to create a distinct brand with a defensible business model.

About the speakers

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Laura Hughes

VP, Communications & Community, Strategic Staffing Solutions

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Mariella de Koning

Managing Director, Group Marketing, Randstad

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Tamara Schenk

VP, EMEA and APAC Marketing, Kelly Services

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Time 2:30pm3:15pm GMT

Date Wed 7th October 2015

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