Wednesday 17th June, 2015
3:00pm to 4:50pm
Steven will show you how to apply Lean techniques to validate demand for a new feature or new product with basic prototypes. You will learn how to avoid false positives from people who are really not customers. You will also learn how to learn who your customers really are. Steven will show you these techniques and also help you apply them to your specific product.
Founder, CEO at Validately
"Steven Cohn is the Founder of Validately, which empowers product teams to run Lean customer research on existing customers or personas of potential customers. Validately helps UX Designers and Product Managers quickly validate demand or usability on prototypes or live sites. Validately also launched its Lean Customer Research Academy to educate and certify UX Designers and Product Managers in proper user research techniques. Validately’s advisory board consists of Jeff Gothelf, Steve Blank, Marty Cagan, Laura Klein and many other Lean UX & Lean Startup thought leaders.
Prior to Validately, Steven started and sold two companies. He also was an executive at Quantcast and DoubleClick. He graduated from Harvard Business School and George Washington University. He coaches the little league teams of his two very high energy sons. His extremely supportive wife has enabled his crazy entrepreneurial ambitions. "
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