Leadership by Design: Begin an enterprise experience revolution

A session at Front Salt Lake City 2015

  • Archana Thiagarajan

Friday 19th June, 2015

1:30pm to 2:20pm (MST)

Why is designing for enterprise application so different than that of consumer experience design? What are the myths? What are the things you can do to change the business, the culture and approach? How do you penetrate enterprise environments to make experience be the differentiator and not the compromise?

Join me to to talk about real life examples of how we are creating a small movement, driven by designers and watching it turn into a leadership movement that will help transform the marketing cloud business for Adobe.

About the speaker

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Archana Thiagarajan

Senior Experience Design Manager at Adobe Systems

Archana currently leads a big part of the experience design team for Adobe’s Marketing Cloud business. She joined Omniture in 2007 building out its first UX team and became part of the Adobe family in 2009 through the acquisition. Her design fundamentals come from her education in architecture and applied design, followed by experience working at Eastman Kodak and leading UX at Texas Center for Applied Technology designing software for the army, navy and homeland security.

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Time 1:30pm2:20pm MST

Date Fri 19th June 2015

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