Deep Product Design: Shaping Customer Behavior through Carefully-Crafted Experiences

A session at Future Insights Live - Las Vegas

Tuesday 2nd June, 2015

11:05am to 11:50am (PST)

Design is a disciplined approach to problem-solving that can radically transform how your customers (and employees) feel and behave. There's a common misconception that design is about 'making it pretty', causing companies to miss countless opportunities to become more productive, successful, and profitable. In this talk James will show you what design really is, how it works, and how anyone—not just designers—can use it to built a stronger company.

About the speaker

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James Archer

Managing Director of Forty (branding and marketing agency). Author and speaker on branding, design, and corporate culture. bio from Twitter

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Time 11:05am11:50am PST

Date Tue 2nd June 2015

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