Friday 17th April, 2015
12:15pm to 12:55pm
The statistics say that people spend more time with their devices than their loved ones, there are more people that own smartphones than use a toothbrush, that most people are using their tablets while watching TV, and they are all shopping up a storm. OK, we get it. Mobile is critical, and people are adopting big-time. But what is the real story of people and their devices? And what does it mean for the user experience? This session will explore the emotional connection we have with our phones and common behaviors we’ve seen in thousands of user research sessions – online, in the lab, and in the real world – and the implications they have for mobile user experience. Plus, we will look at some tips for learning more about how people experience your mobile site or app. Come away from the talk with guiding principles for creating an awesome mobile user experience and a toolkit for keeping it real.
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