Marketing Driven Development

A session at GOTO Copenhagen 2015

Monday 5th October, 2015

5:00pm to 5:50pm (CET)

I started my career in software development when most companies had a separate department of testers and the idea of programmers doing testing themselves seemed like a scary proposition. We all know how that ended.

More recently as a continuous delivery consultant the idea of programmable infrastructure, or developers doing some of the work done by separate ops teams initially faced opposition but is now gaining wide adoption.

Now, in my role as a tech marketer I find it hard to imagine that marketing will not be the next 'separate team' to fuse with development. Indeed some teams are already doing this and reaping the benefits.

In this talk we will look at this last step in more detail; when did it start? what are the pioneers in the space doing? what tooling is available and have any best practices emerged? why might you want to get your marketing people in your stand ups?

This talk will be useful for anybody that is looking to reduce the time between a new idea and a paying user.

About the speaker

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Mark Coleman

Continuous Delivery at Ugly Duckling bio from LinkedIn

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Time 5:00pm5:50pm CET

Date Mon 5th October 2015

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