Category Management & Shopper Marketing 2015

A session at Category Management & Shopper Marketing 2015

The largest event of its kind in Europe, the 20th annual Category Management and Shopper Marketing Summit will bring together top speakers from leading retailers and manufacturers, sharing their latest insights and case study examples of the cutting-edge solutions being explored and implemented in the retail sector.

New for 2015 is an optional dinner on the middle evening of the event, giving delegates the chance to connect with key contacts in a more relaxed setting and hear a keynote address from a leading business figure.

And, two additional breakfast workshops give you even more opportunities to learn.

Themes on the agenda include:

- Delivering category management excellence
- From category management to category leadership
- Managing category data and turning it into actionable insights
- Creating and delivering channel/format and customer specific category vision, drivers and strategy
Implementing category management in the digital world
- Developing effective and efficient category driving tactics
- Category management and promotions
- Mission management – what and how?
- Category relationships – working together for joint growth
- Category Management approach to Multi – channel
-The role of Category Management in retailers and suppliers
- Team resource, structures, roles and responsibilities to deliver industry leading Category Management
- Driving shopper engagement
- Creating shoppercentricity in the business
- Shopper research and insight
- Shopper influences throughout the path to purchase
- Shopper marketing - creation to activation excellence
- Innovation in shopper marketing solutions – current and future
- Shopper mission based solutions
- The connected shopper – the role of digital

1. IGD members (inc evening dinner)GBP 1100
2. IGD members (inc evening dinner)EUR 1320
3. IGD members (exc evening dinner)GBP 950
4. IGD members (exc evening dinner)EUR 1140
5. Non-members (inc evening dinner)GBP 1600
6. Non-members (inc evening dinner)EUR 1920
7. Non-members (exc evening dinner)GBP 1400
8. Non-members (exc evening dinner)EUR 1680

Speakers: Keith Hardman (Head of Category Development: Birds Eye) Anna Boestad Froom (Associate Director Category Management CCE Sweden: Coca-Cola) Sarah Miskell (Director European Category Planning CCE, Coca-Cola) Richard Broadribb, Senior Category Buyer, BP Caroline Yates, Head of Category & Shopper Development, Dairy Crest Steven Hamilton, Shopper & Category Marketing Director, Diageo Western Europe Mike Skypala, Client Delivery, Emnos UK Ltd Marshall Moir, Category Development Director, General Mills Craig Clarkson, Category & Trade Marketing Director, Heineken Tim Feasey, Trade Marketing Controller, Heineken Simon Attfield, Category Insight Manager, IGD Laura Smith, Category Director, GB & Ireland, Kerry Foods Fraser Lovatt, Category Director for Core Grocery, Morrisons, Jackie Mackenzie, Category Director, Morrisons Tony Mather, Group Business Transformation Director, Musgrave Kirsten Reid, Head of Category, Premier Foods Fiona Clayton, Range Strategy Manager, The Co-operative Group Sarah Lonorgan, Director of Customer Marketing, United Biscuits

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Date Tue 23rd June 2015

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