Monday 4th May, 2015
10:10am to 10:50am
Internet of Things: The New Frontier for Customer Engagement It's time to think beyond the hype of Internet of Things, to look beyond the technology and find actual business value, particularly around consumer engagement. In this discussion, we'llexplore how and when companies can and should or should not use data and personalizationcapabilities to create connected brand experiences. We'll also identify and define the primaryuse cases for consumer-facing IoT (e.g. reward, decision-making, innovation, and more) for howbrands can leverage emerging technological capabilities to enhance customer interaction andexperience.In her presentation, you will learn: 1. How to contextualize IoT into consumer-facing business functions and programs 2. Five primary use cases for consumer-facing IoT and examples of each 3. Four steps to take to prepare your organization for IoT-enabled customer experiences
Industry Analyst, Altimeter Group
Jessica (@jessgroopman) is a Senior Researcher with Altimeter Group,where she covers the Internet of Things. The focus on her research is on the application of sensors for consumer-facing businesses, with an emphasis on customer experience, privacy, contextual marketing,automated service, and wearables. She is featured on Onalytica’s top 100 influencers in the Internet of Things. Jessica blogs about her research at jessgroopman.com and is a regular contributor to numerous 3rd party industry blogs. She is also a contributing member of the FCBusiness Intelligence IoT Nexus Advisory Board. Jessica has experience conducting business, technological, and anthropological research.
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