Wednesday 6th May, 2015
6:00pm to 9:00pm
Bay Area coffee legend Blue Bottle coffee is known for its delicious coffee and for its sense of style. Over the years, many visiting Japanese coffee enthusiasts have fallen in love with it, and now they can get their Blue Bottle fix, as the company opened its first cafes in Tokyo this year.
In this presentation, CEO James Freeman will share the company’s story of its Japan market entry, including what adjustments they made to Japanese culture (and what they didn’t change) and what’s been the most interesting and surprising in the company’s experience so far. James will also share what he loves about Tokyo, the inspiration he draws from Japan’s kissaten culture, and how he embraces the Japanese concept of kodawari.
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