Friday 9th October, 2015
12:10pm to 12:40pm
Some say the Enterprise is where great design goes to die, but we are now seeing a shift in large enterprise companies as well as those building enterprise software adopting UX. As the Cloud is becoming the preferred choice and users are demanding better experiences, enterprise companies are going to need to change to keep up with their customer demands. This is where LeanUX and Agile UX can help.
Attendees will walk away with a set of tools to help make the cultural shift. I’ll briefly discuss the history of Enterprise software. I’ll explain how to use lean personas and design studios when you don’t know who your customers are or any requirements to go by. We will also discuss the benefits of balanced teams to encourage collaboration between developers and product owners.
Interaction Designer; mom; I drink coffee, LOTS of coffee. #IxDA volunteer bio from Twitter
Virginia Cagwin is an Interaction Designer that practices Lean UX methods to help teams gain shared understanding, focus, and communication. Virginia started her design career has a graphic artist working on brands such as McDonalds, Dunkin Donuts and Baskin Robbins. She’s worked for startups and Fortune 500 companies over the last 12 years focusing on enterprise software.
Virginia works for Turner Broadcasting System Inc. supporting entertainment brands Cartoon Network, TBS, TNT, and TCM. She’s recently returned to Atlanta, GA after spending 2.5 years in London. While in London she worked for Thunderhead.com introducing agile and lean principles. Prior to her expat adventures, Virginia spent 6 years at Turner Broadcasting leading the adoption of user-centered design (UCD) and agile methodologies for their in-house IT Department. She has spent most of her design career in enterprise where she gets to solve wicked business problems.
Sign in to add slides, notes or videos to this session