Experimenting with Experimental Ethics

A session at LeanUX NYC 2015

Wednesday 15th April, 2015

4:20pm to 4:40pm (EST)

Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.

The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?

There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.

How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?

About the speaker

This person is speaking at this event.
Adrian Howard

Passionate about building effective teams and great products. Quietstars co-founder. Lean Startup lover. Agile & Lean UX fanatic. 50% development & 50% design.

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Time 4:20pm4:40pm EST

Date Wed 15th April 2015

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