Thursday 12th November, 2015
1:00pm to 5:00pm
This pre conference builds on the sold out webinar of the same name delivered in March 2015. Marquette University Libraries have installed custom tracking code and meta tags on most of our web interfaces including CONTENTdm, Digital Commons, Ebsco EDS, ILLiad, LibCal, LibGuides, WebPac, and the general library website. The data retrieved from these interfaces is gathered into Google’s Universal Analytics, Tag Manager, and Webmaster Tools which when used in combination create an in-depth view of user behavior across all these web properties. For example Google Tag Manager can grab search terms which can be related to a specific collection within Universal Analytics and related to a particular demographic. The current versions of these tools make systems setup an easy process with little or no programming experience required. Making sense of the volume of data retrieved, however, is more difficult. How does Google data compare to vendor stats? How can the data be normalized using Tag Manager? Can this data help your organization make better decisions?
Code Monkey, Husband, #uwm alumnus, lifetime student, librarian bio from Twitter
Systems Librarian & Webmaster, Marquette University Libraries
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