•  

Beyond Web Page Analytics: Using Google tools to assess searcher behavior across web properties

A session at LITA Forum

  • Keven Riggle

Friday 13th November, 2015

8:00am to 12:00pm (CST)

This pre conference builds on the sold out webinar of the same name delivered in March 2015. Marquette University Libraries have installed custom tracking code and meta tags on most of our web interfaces including CONTENTdm, Digital Commons, Ebsco EDS, ILLiad, LibCal, LibGuides, WebPac, and the general library website. The data retrieved from these interfaces is gathered into Google’s Universal Analytics, Tag Manager, and Webmaster Tools which when used in combination create an in-depth view of user behavior across all these web properties. For example Google Tag Manager can grab search terms which can be related to a specific collection within Universal Analytics and related to a particular demographic. The current versions of these tools make systems setup an easy process with little or no programming experience required. Making sense of the volume of data retrieved, however, is more difficult. How does Google data compare to vendor stats? How can the data be normalized using Tag Manager? Can this data help your organization make better decisions?

About the speakers

This person is speaking at this event.
Keven Riggle

Systems Librarian & Webmaster, Marquette University Libraries

This person is speaking at this event.
Robert (Rob) Nunez

Code Monkey, Husband, #uwm alumnus, lifetime student, librarian bio from Twitter

1 attendee

  • Robert (Rob) Nunez

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!

When

Time 8:00am12:00pm CST

Date Fri 13th November 2015

Short URL

lanyrd.com/sdwhzd

Official event site

litaforum.org

View the schedule

Share

See something wrong?

Report an issue with this session