Contextual Inquiry: How Ethnographic Research can Impact the UX of Your Website

A session at LITA Forum

Saturday 14th November, 2015

10:30am to 11:15am (CST)

A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We’ll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.

About the speaker

This person is speaking at this event.
Rachel Vacek

Library & Information Technology Association Immediate Past President, Head of Web Services at the University of Houston

Next session in Lakeshore B

11:30am Laying the Groundwork for a User-Centered Library with Lean Personas by Erin Davis, Becky Thoms and Alex Sundt

2 attendees

  • Ian Chan
  • Rachel Vacek

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Time 10:30am11:15am CST

Date Sat 14th November 2015


Lakeshore B, Hyatt Regency Minneapolis

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