Saturday 14th November, 2015
11:30am to 12:15pm
Personas are fictional snapshots representing real user groups, their needs and motivations, and the frustrations they experience. Along with other user-centered practices, personas can help libraries design better websites and services, and can clarify decision-making by creating a shared, evidence-based definition for users and their needs. This presentation will discuss our persona development process, which started with existing user data and continues as we refine and validate our personas as new data and insights emerge. We worked hard to cultivate staff expertise and buy-in, all of it leading to a unique tool and thought-provoking exercise to improve our user experience.
Web Services Librarian at Merril-Cazier Library, Utah State University bio from LinkedIn
Head of Digital Initiatives, Merrill-Cazier Library, Utah State University bio from LinkedIn
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