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How to enhance findability of library web content via SEO

A session at LITA Forum

Saturday 14th November, 2015

3:30pm to 4:15pm (CST)

In 2013, an article by Daniel Onaifo and Diane Rasmussen from University of Western Ontario discussed a study they conducted related to findability of library web content and search engine optimization (SEO). Based on findings of the study, the authors suggested libraries to adopt effective SEO strategies in order to increase visibility and findability of library content on the web. In this section, the presenters will provide an overview of Google’s latest search algorithm, Hummingbird, and its impact on content creators of websites. In addition, the latest trend of SEO will be examined and their applicability to library websites will be discussed

About the speakers

This person is speaking at this event.
Vincci Kwong

Librarian who love to learn! bio from Twitter

This person is speaking at this event.
Gary Browning

Director, Web Technical Services at Indiana University South Bend

3 attendees

  • Rebecca Ganzel
  • Gary Browning
  • Vincci Kwong

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When

Time 3:30pm4:15pm CST

Date Sat 14th November 2015

Where

Nicollet D3, Hyatt Regency Minneapolis

Short URL

lanyrd.com/sdwkpg

Official event site

litaforum.org

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