[Workshop] Making Moments Matter: Thinking Beyond Tactics to Win Hearts

A session at Loyalty Expo 2015

Loyalty marketers have become too focused on the technical and tactical side of marketing, but the connection between brand and customer is about so much more than serving a consistent experience across mediums and devices. Are you ready for the next level of omnichannel marketing, or will you be left behind?

In this session, Matt Stein will address:

  • Why a technically flawless loyalty program is no longer enough
  • What today’s customer craves – contextually relevant “moments” delivered at the right time, with the right message, and in the right channel
  • How your brand can stand out from the pack by creating impactful moments in the mind of the consumer
  • Your creative strategy’s role in delivering an emotionally-charged customer experience
  • How to better understand the customer’s view point and use it to craft the perception of your brand

Speaker: Matt Stein, VP, Customer Experience & Agency Services, Kobie Marketing

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