As loyalty program tactics evolve and technology becomes more sophisticated, brands need to take a step back and remember the basics: success (or failure) resides in the ability to not only leverage customer data, but feed the right data into day-to-day business strategies. Utilizing the very common RFM segmentation process, brands have the ability to clearly identify their “Best Customers” and use that data to align critical business objectives. Learn how “Best Customer” data, leveraged through some models, can enable brands to make overall business strategies much more efficient across a range of areas, including category prioritization, assortment optimization, Points issuance strategic allocation and more.
Speaker: Luc Garneau, VP of Strategic Consulting Services at DataCandy
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