We all know that customer engagement is primarily emotional. If rewards programs are designed as a rational means for creating customer loyalty, does this mean that these customers are actually engaged? What is the relationship between membership in a rewards program and customer engagement?
During this session, Cvent will address:
- What the DNA of an engaged customer looks like
- The hypothesis that rewards program customers are engaged customers
- Examples of brands who have yielded positive results when it comes to customer engagement and rewards programs
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