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[Workshop] Are You Being Rewarded for Your Rewards Programs?

A session at Loyalty Expo 2015

We all know that customer engagement is primarily emotional. If rewards programs are designed as a rational means for creating customer loyalty, does this mean that these customers are actually engaged? What is the relationship between membership in a rewards program and customer engagement?

During this session, Cvent will address:

- What the DNA of an engaged customer looks like

- The hypothesis that rewards program customers are engaged customers

  • An approach that supports more rigorous analysis of this relationship including:
  • Building a segmentation foundation through customer satisfaction and ad hoc survey research
  • Profiling of engaged customer segments to determine meaningful differences that can be acted upon

- Examples of brands who have yielded positive results when it comes to customer engagement and rewards programs

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