Responsive Design Along The Conversion Path

A session at Magento Imagine eCommerce 2015

Tuesday 21st April, 2015

4:30pm to 5:00pm (PST)

For the last three years, I’ve made the case for responsive, many-device eCommerce websites. Year one was about possibilities. Year two was about my experience on the front lines. Year three was about evolving a responsive frontend strategy for maintainability and performance.

This year I want to get back to business: RWD along the conversion path. I’ve spent the last 18 months building responsive B2B commerce with multi-billion dollar companies, and the last four years thinking about RWD + eCommerce.

This presentation details my thought process and the critical steps when designing for the conversion path as a complete user experience rather than a series of milestones. Expressing the details in this format brings value to the customer and the business.

About the speaker

This person is speaking at this event.
Brendan Falkowski

Founder of @GravityDept, a web strategy/design studio. Happiness is vintage motorcycles and photo walks.

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Time 4:30pm5:00pm PST

Date Tue 21st April 2015

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