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The Mobile Content Mandate

A session at MinneWebCon 2015

Monday 13th April, 2015

12:30pm to 1:20pm (CST)

You don’t get to decide which device people use to access your content: they do. Today, more people access the internet via mobile devices than on traditional computers. In the US today, more than one-third of people who browse the internet on their mobile phone say that’s the only way they go online — for teens and young adults, those numbers are even higher. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to.

In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

About the speaker

This person is speaking at this event.
Karen McGrane

On a good day, I make the web more awesome. On a bad day, I just make it suck less. bio from Twitter

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When

Time 12:30pm1:20pm CST

Date Mon 13th April 2015

Short URL

lanyrd.com/sdmpfg

Official session page

minnewebcon.org/…afternoon-keynote

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Books by speaker

  • Going Responsive
  • Content Strategy for Mobile

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