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Midwest UX 2015 schedule

Thursday 1st October 2015

  • Designing Future-Friendly Content

    by Carrie Hane Dennison and Mike Atherton

    Your boss just told you: we absolutely need to be on the Apple Watch. You’ve heard this before. Last year it was ‘responsive.’ Before that, ‘an app.’ What’s next?

    Normally you’d start sketching interfaces. Dummy boxes and lorem ipsum. Offer wireframe sacrifices to the gods of development. Your designs are cool but secretly you know: whether on wearable, mobile, desktop, or Vidichron 2000, *content* is still king. If you could only design the content before the interface, users could explore their favorite subject any way they want – a wibby-wobbly journey across time and space and devices.

    Ask us how. How to restructure, reuse, and remix content, making it easier to find, explore, and share. How to involve stakeholders early, and avoid that 11th hour dump-truck of PDFs screwing up your beautiful design.

    Design and development, meet information architecture and content strategy. This is an introduction to content modeling and planning. Working with your people and your content management system to bring fascinating journeys to every device.

    We’re hands-on. You’ll map out a subject domain, atomize content, and draft a plan to take it to the CMS. We’ll show you how they do it at the BBC and non-profit orgs, and give you tools and secrets to take home. (Our biggest secret: start with content, not interfaces)

    Whether you’re waterfall, Agile, Lean UX, or some new religion, take our repeatable process for content collaboration, research, and structuring. Your boss will feel smarter, and your content will be ready for the next digital doodad.

    This workshop is for anyone working with content. This means you.

    Let’s learn!

    Why you need structured content in a multi-device world
    Researching a subject domain with a content model
    Content strategy with content models
    Making a future-friendly content management system
    Engaging stakeholders and developers

    At 2:00pm to 5:00pm, Thursday 1st October

    In Carnegie Mellon University

Saturday 3rd October 2015

  • Closing Keynote: Wicked Ambiguity and User Experience

    by Jonathon Colman

    How do you solve the world’s hardest problems? And how would you respond if they’re unsolvable? As user experience professionals, we’re focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and focus on people’s intent to create solutions.

    But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.

    Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.

    At 5:00pm to 5:50pm, Saturday 3rd October

    In New Hazlett Theater