Natalie Gyte, Head of Communications, Women's Resource Centre
How do you campaign for women’s rights in a post-gender society that is blind to inequality? How do you do it using limited resources, limited budget, and very limited timescales?
We want to share our experience of building a campaign in just a few months – from the beginning, how our offline work and collaboration with other organisations fed our online strategies, how we decided with whom we wanted to engage and the ways that this drove our content strategies, and once the campaign was live how we have driven it forward using social media.
Having only launched Fair Deal for Women four weeks ago, and with only one week until the election, we would like to share what we have done so far, our successes, and our hopes for the future.
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