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I have been doing product management for 20 years - last 6 in B2C and 14 in B2B. I have had great product successes, made a ton of mistakes, have been laid off twice, have moved up the product management ladder from an individual contributor to now a Senior Director. This presentation will be to share the top 20 lessons I have learnt from my product management career.
About Gopal Shenoy
Gopal Shenoy is a product management veteran with 20 years of experience in the software industry. He is currently the Senior Director of Product Management at Care.com where he heads up the product efforts for all International and Business Products. Prior to Care.com, he held numerous product management roles at Gazelle, OnForce, Salary.com, RSA Security and SolidWorks. He has travelled around the world meeting with his customers. His passion for product management makes him blog at productmanagementtips.com and also teach the "Intro to Product Management" course at General Assembly, Boston.
What does it take to get that first product management job? Do you need an MBA? And engineering degree? Sales experience?
In this interactive session, veteran product people Sarela Bliman-Cohen, Shobhit Chugh, and Bruce McCarthy will lead a discussion on breaking into product management. They will share their experience and address topics such as how to work effectively cross functionally, the importance of customer engagement, and the various responsibilities of this role. Participants will have the opportunity to ask questions, share their experiences, understand the key attributes of a successful product manager, and what hiring managers look for.
About Sarela Bliman-Cohen, Shobhit Chugh, and Bruce McCarthy
This diverse panel of product management veterans brings experience in many industries, technologies, team size, and outcomes -- from B2C to enterprise software, from services to mobile apps, from startups to Oracle, and from cratered ventures to public companies. Leverage their experience to accelerate your own career.
Product Managers are often put in positions needing to execute extremely challenging projects but with very little positional power. How can you get the tough things done? Come to this session for a discussion, real hard lessons on do's and don'ts on how you can apply the principles of influence to lead change in your organization. Take away a bunch of resources, ideas and methods you can apply immediately and test at your workplace the Monday after ProductCamp Boston.
About Prabhakar Gopalan
Prabhakar Gopalan is Principal at PG Consulting. He has nearly 20 years of experience in a diverse set of roles from consulting, product management, product marketing and corporate strategy from pre-revenue back of the napkin startups through Fortune 50 mergers and acquisition teams. Prabhakar is a 5 time Best Speaker Award winner at ProductCamp Austin the second largest ProductCamp in the world. Prabhakar teaches The Craftsman Product Manager 2-day workshop (coming to Boston July 11-12), that's for Product CEOs that want to think holistic beyond the Minimum Viable Product.
by Ellen Keiley
The presenter of this interactive session will share how to build your personal and company brand using effective marketing and networking strategies. Topics covered include: How to market yourself, the elevator speech, how to work a room, building and maintaining a network, and relationship building. Participants will have a chance to practice what they learned and leave with practical tips that can be implemented right away.
Anyone can benefit from this session. The format includes a presentation, interactive discussion, and group exercises.
About Ellen Keiley
Ellen Keiley is President of EMK Consulting Group, a provider of marketing, business development coaching and consulting, and public relations services for individuals, consultants, and professional services organizations. Ellen has 20+ years’ experience in professional services and has served in business development, marketing, and PR roles for both Boston-based and international firms and companies. Ellen is a professional coach, trained by the Institute for Professional Excellence in Coaching (iPEC). She is also a frequent speaker and writer and has appeared on television and radio programs. Ellen is the President of the National Association of Women MBAs Boston Professional Chapter, a member of the United Way Women’s Leadership Council Executive Committee, serves on the Greater Boston Chamber Women’s Advisory Board, and is an active member of several other professional associations and non-profits.
by Matt Lawley
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple – those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you’ll need to understand how to get there. And you’ll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
About Matt Lawley
Matt Lawley is the Marketing Manager for the 280 Group, the world’s leading Product Management consulting and training firm. He is responsible for creating and executing marketing programs for the 280 Group’s existing and new products/training courses. He is active in the product management community promoting new content, blog posts, surveys and webinars on the topics of product management and product marketing as well as moderating a 33,000 person LinkedIn group devoted to these topics.
How do you make sure you succeed in that first year or two and gain the respect of the organization? Without respect, you will have no influence. Without influence, well, you’re bound to fail.
This session will also discuss the next steps to advance your product management career. In the fashion of product camp this will be an open discussion where we will break into smaller groups to discuss how succeed in your first product management job, what is next for you in your career, and how you get there.
About Sarela Bliman-Cohen
Sarela has been a product manager for over 16 years in the Hi-Tech industry. She has worked in both small and medium size companies where she transformed market needs into successful products as she climbed the corporate PM ladder. In the past few years she has been consulting on strategy and how to become an outwardly focused PM. Sarela also mentors students at Harvard Business School Product Management course
About Sai Chavali
I’m a Product Manager at Veracode Inc., an Application Security firm based in Burlington, MA. I was previously in the industry diametrically opposite to privacy: digital advertising - Ok, just kidding! I entered product management 3 years ago because of the challenges of growing revenue, delighting customers and prioritization.
More generally, I’m very interested in improving the world around us with the promise and fruits of web technology.
Every product manager got into their role wanting to create and launch the next killer app, service, or product. Envisioning that one ""AH HAH!"", that lightning strike eureka moment that revolutionizes the industry.
Reality, however, has us running in a thousand directions to support the day to day. Between pre-sales calls, helping close a deals, attending industry shows, and drafting content for marketing, that moment of creative zen is looking more and more like a fantasy.
In this brief session, I'll review a 3 simple techniques to keep that dream alive as busy PM. With roots in historical research on inventive mathematicians, these techniques will help you cultivate that lightning strike and make sure you're ready when it's time for your own epiphany!
About David Bresnick
I've been in product management 10 years. From small offices to large corporations, Hardware to software, as an individual contributor and leading teams.
One day after chancing upon some published research, my eyes were opened to how the psychology of invention in mathematicians drew parallels in my own life and could be applied to product managers as well. I'd like to share that.
This is my first time presenting on this topic so here goes!
Do you ever wonder what makes one Product Manager more successful than another? Do you feel overwhelmed by the prospect of influencing a large group of people - without direct authority? Product Management is a great stepping stone for moving up the ladder in the corporate world. But in order to take those steps up, you need to influence people - whether or not they report to you. Are you are looking for a fast track to getting people on your side? Are you interested in learning strategies and tactics you can use to speed up the advancement of your own career? This session will bring you techniques for self-management, communication, and influence, capped by "Play to Win" leadership skills. This presentation was a top session at Product Camp Silicon Valley and is a popular webinar.
About Charles Myers
Chuck Myers started his career as a software developer who, like many, was thrown into the deep end of product management to rescue a failing product. He loved it, and was a product manager for desktop, enterprise and SaaS products at Adobe for two decades, including technical marketing.
He is now an instructor in Product Management skills as well as the soft skills of leadership and effectiveness at the 280 Group. He consults and coaches individuals and teams to be effective product management leaders.
2nd May 2015