ProductCamp Boston 2015 schedule

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Saturday 2nd May 2015

  • Registration, light breakfast, networking

    At 7:45am to 8:30am, Saturday 2nd May

    In First floor lobby, Microsoft NERD Center

  • Opening session

    by The ProductCamp Boston Team

    At 8:30am to 9:20am, Saturday 2nd May

    In Commons A (10th floor), Microsoft NERD Center

  • 20 Lessons from 20 years of product management

    by gopalshenoy

    Slides: http://www.slideshare.net/Produc...

    I have been doing product management for 20 years - last 6 in B2C and 14 in B2B. I have had great product successes, made a ton of mistakes, have been laid off twice, have moved up the product management ladder from an individual contributor to now a Senior Director. This presentation will be to share the top 20 lessons I have learnt from my product management career.

    About Gopal Shenoy

    Gopal Shenoy is a product management veteran with 20 years of experience in the software industry. He is currently the Senior Director of Product Management at Care.com where he heads up the product efforts for all International and Business Products. Prior to Care.com, he held numerous product management roles at Gazelle, OnForce, Salary.com, RSA Security and SolidWorks. He has travelled around the world meeting with his customers. His passion for product management makes him blog at productmanagementtips.com and also teach the "Intro to Product Management" course at General Assembly, Boston.

    At 9:30am to 10:20am, Saturday 2nd May

    In Sampson (1st floor), Microsoft NERD Center

  • 7 ways HubSpot is killing IT with Product Management

    by Michael Petronaci

    How to use skills honed in Product Management to build employee-facing systems people will love, to manage internal customers & stakeholders, and to flex your intrapreneurial muscle.

    About Mike Petronaci

    PM - Internal Systems @ HubSpot

    At 9:30am to 10:20am, Saturday 2nd May

    In Attucks (1st floor), Microsoft NERD Center

  • Breaking into Product Management

    by Bruce McCarthy, Shobhit Chugh and Sarela Bliman-Cohen

    What does it take to get that first product management job? Do you need an MBA? And engineering degree? Sales experience?

    In this interactive session, veteran product people Sarela Bliman-Cohen, Shobhit Chugh, and Bruce McCarthy will lead a discussion on breaking into product management. They will share their experience and address topics such as how to work effectively cross functionally, the importance of customer engagement, and the various responsibilities of this role. Participants will have the opportunity to ask questions, share their experiences, understand the key attributes of a successful product manager, and what hiring managers look for.

    About Sarela Bliman-Cohen, Shobhit Chugh, and Bruce McCarthy

    This diverse panel of product management veterans brings experience in many industries, technologies, team size, and outcomes -- from B2C to enterprise software, from services to mobile apps, from startups to Oracle, and from cratered ventures to public companies. Leverage their experience to accelerate your own career.

    At 9:30am to 10:20am, Saturday 2nd May

    In Commons B (10th floor), Microsoft NERD Center

  • Executing Product Positioning, Messaging, and Social Storytelling

    by David P Butler

    Slides: http://www.slideshare.net/Produc...

    Learn how to avoid one of the big challenges created by the proliferation of digital marketing and social media – inconsistent execution of the product positioning and messaging strategy.
    This presentation and interactive discussion will introduce a product positioning, messaging, and social storytelling blueprint to "own the message". Product and marketing teams will learn how to capture, collaborate, and align positioning, messaging, and social positioning stories across multiple social channels.
    The need to shorten product development cycles to engaging with customers requires excellence in messaging and storytelling.

    About David P. Butler

    Founder of iPositioning: A cloud software company dedicated to helping product and marketing teams create and manage positioning, messaging and social storytelling.

    28+ years industry veteran in product strategy and management experience: product-centric marketing executive in high technology companies. 28+ years experience in B2B marketing and product strategy; marketing leadership and execution. Companies include: Eucalyptus, HP, Systinet, Spotfire, Netscape, NeXT, Cadre, Data General.

    At 9:30am to 10:20am, Saturday 2nd May

    In Commons A (10th floor), Microsoft NERD Center

  • Getting Sales, Marketing, and Products to Play Well Together

    by Chester Liu

    At too many organizations, people are frustrated that Sales, Marketing, and Products work in silos, don't really collaborate, and it's painfully difficult to make cross functional decisions that would benefit the entire company.

    Are you in that situation? I sure have been. Three times in fact. But now I've found nirvana. This interactive session is for anyone who is interested learning what it takes to break down these barriers and have an impact beyond the walls of their role or function.

    About Chester Liu

    Chester was once a software developer and UXD engineer, but has moved into roles in Product Marketing, and most recently, in Sales Enablement. Therefore, he has lived and walked in the shoes of Products, Marketing, and Sales.
    He has worked in small companies (Black Duck Software) as well as mid-size companies (Qlik) and large companies (RSA Security, EMC).
    He has never led this particular session but has spoken at numerous industry events.

    At 9:30am to 10:20am, Saturday 2nd May

    In Vitruvius (10th floor), Microsoft NERD Center

  • MVP: What it is, What it isn't, and How do you make it not suck!

    by Ying Chen

    We've all heard of the acronym: the Minimum Viable Product (MVP) - but what does it really mean? Does it really exist? How do you build one? And... does it have to suck?

    Come join the conversation and hear about the different ways people are making it work as well as share your battle stories and best practices with your fellow product managers!

    About Ying Chen & Andrea Hunter

    Ying has helped organizations large and small build products and business models for over 15 years. Most recently, she enabled the successful exits of two VC backed startups. Because of this she feels a strong connection to the topic of MVPs and ongoing challenges product managers face in balancing resources and achieving focus. Ying is currently the VP of Product Management at Redline Trading Solutions.

    Andrea is a Product Manager at MojoTech an agency focused on helping businesses grow by delivering high quality software. As part of the MojoTech team she has the opportunity to work with a range of companies from two person startup teams to billion dollar enterprises as they focus on bringing innovative new products and features to market. Andrea’s primary focus is in consulting on product management practices to help incorporate lean concepts into clients software development practices starting with building MVPs.

    At 9:30am to 10:20am, Saturday 2nd May

    In Toronto (1st floor), Microsoft NERD Center

  • PM at an Early Stage Startup

    by Jonathan Kim

    About this session

    Great product management is crucial for startups from day one. Building the wrong thing, poorly allocating resources, and not shipping in time can spell death for an early-stage company.

    In this talk, I'll share the things we did to escape death's door and get our early traction. I'll also divulge the mistakes we made and the advice I wish I had to avoid them.

    This talk is tailored for aspiring entrepreneurs and Product Leads at early stage startups.

    About Jonathan Kim

    I co-founded Appcues, a Boston startup that empowers companies like HubSpot and Wistia to do better user onboarding. Since 2014, we've built a thriving business, raised $1.2M in funding and onboarded nearly 250k users.

    I previously helped build products at Performable and HubSpot and now lead Product at Appcues. Appcues' innovative technology stack and approach to product development has been talked about by MassChallenge, StackDive and the Tech in Boston podcast.

    At 9:30am to 10:20am, Saturday 2nd May

    In Paris (11th floor), Microsoft NERD Center

  • Product Management Lessons in Leading Through Influence

    by Prabhakar Gopalan

    Product Managers are often put in positions needing to execute extremely challenging projects but with very little positional power. How can you get the tough things done? Come to this session for a discussion, real hard lessons on do's and don'ts on how you can apply the principles of influence to lead change in your organization. Take away a bunch of resources, ideas and methods you can apply immediately and test at your workplace the Monday after ProductCamp Boston.

    About Prabhakar Gopalan

    Prabhakar Gopalan is Principal at PG Consulting. He has nearly 20 years of experience in a diverse set of roles from consulting, product management, product marketing and corporate strategy from pre-revenue back of the napkin startups through Fortune 50 mergers and acquisition teams. Prabhakar is a 5 time Best Speaker Award winner at ProductCamp Austin the second largest ProductCamp in the world. Prabhakar teaches The Craftsman Product Manager 2-day workshop (coming to Boston July 11-12), that's for Product CEOs that want to think holistic beyond the Minimum Viable Product.

    At 9:30am to 10:20am, Saturday 2nd May

    In Rutledge (1st floor), Microsoft NERD Center

  • Rethinking Customer Research: Strategies for Achieving Breakthrough Insights

    by Christine Perfetti

    How do you really know what your customers want? How do you ensure your product will be successful with prospects and customers? How can you be confident that your product iterations will improve the experience?

    There are those that believe that research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most product managers don't have the luxury to spend weeks and months on their user research.

    It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating research into your product process. You'll learn how to answer essential product questions using methods that take only a day—and sometimes only 10 minutes!

    About Christine Perfetti

    I have built and managed User Experience teams at two highly successful technology companies, Carbonite and Acquia. I scaled up and managed the teams, improved product management processes, and established best practices for integrating user experience into the product development process.

    I have been a featured speaker at dozens of conferences, including Webstock New Zealand, Lean UX NYC, the IA Summit, the Confab Content Strategy Conference, the User Interface Conference, CHI, and DrupalCon.

    At 9:30am to 10:20am, Saturday 2nd May

    In Paul (1st floor), Microsoft NERD Center

  • SaaS, B2B and Product Management: Unique Challenges and Experiences

    by Goran Begic

    Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.

    This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.

    If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.

    About Goran Begic

    Goran Begic leads product management at a market leading SaaS solution for application security. He has over 15 years of experience in product management and product marketing in high tech including experience of working at tech giants like IBM to high-tech thought leaders like Rational Software and MathWorks to up and coming business like SmartBear and currently Veracode.

    At 9:30am to 10:20am, Saturday 2nd May

    In Adams (1st floor), Microsoft NERD Center

    Coverage slide deck

  • Success with User Stories: Cut Through User Story Chaos

    by Ellen Gottesdiener

    On the surface, user stories seem pretty straightforward: Just write “As a...I need to...So that...” on an index card. But in reality user stories often lead to a confusing array of struggles and puzzles, such as losing precious engineering time during iterations with analysis; delivering the wrong product slice—or delivering it with errors; delivering late; and more. Surely this chaos is not how user stories are intended to work!

    Join Ellen Gottesdiener as she shares practical ways for product managers and product owners to mitigate the troubles of user stories while amplifying their advantages. Learn the power of collaboratively uncovering user stories, when and how to engage with engineering and product stakeholders, and guidelines for effective user stories. Leave with a straightforward, holistic approach to stories that will smooth the way for a successful iterative delivery effort.

    About Ellen Gottesdiener

    Ellen Gottesdiener is an internationally recognized leader in the convergence of agile + requirements + product management + project management. Ellen is founder and principal of EBG Consulting, which helps organizations adapt how they collaborate to improve business outcomes.

    Ellen’s passion is helping people use modern product requirements practices to build valued products and great teams. She provides training, coaching, and facilitates discovery and planning workshops across diverse industries.

    Ellen has presented at numerous industry conferences (including pCamp), facilitated Agile Open Jams on Product Management & Business Analysis, and track-chaired conferences including Agile 2014-5 and Product Management Festival. Her most recent book, co-authored with Mary Gorman, is Discover to Deliver: Agile Product Planning and Analysis. Ellen is author of two other acclaimed books: Requirements by Collaboration and The Software Requirements Memory Jogger.

    At 9:30am to 10:20am, Saturday 2nd May

    In Mann (1st floor), Microsoft NERD Center

  • Usability tests - all the secrets and a live real action-learning demonstration

    by Liron Zighelnic

    Usability is a huge part of (almost) every product. Today customers expect that every product will have the best user experience, but how can you know whether your product has it?
    How can you know if users understand the product? (and whether you understand the users?)

    In the session we will:
    Discuss the new concept of customer-focused-development
    Share what we learned when doing that
    and we will have a real live action-learning demonstration in which you will first be the user and then be the product manager

    About Liron Zighelnic

    Liron is the Co-founder and CEO of Curtain - a recommendation mobile application for fashion.

    She is also an MBA candidate at MIT and has ten years of experience in tech, including software development, technology management and product management, in a variety of industries including military, intelligence, mobile, venture capital and consulting.

    Liron loves product management people and data (big-data, small data, machine learning, information retrieval recommendation systems and other goodies)

    At 9:30am to 10:20am, Saturday 2nd May

    In Austin (1st floor), Microsoft NERD Center

  • What My Neighbor's Dog Can Teach Product Teams About Sales Enablement

    by Neil Baron

    One of the biggest challenges for Product teams is to provide the right combination of sales tools and support programs for Sales teams. Sales teams frequently complain that their sales tools are off the mark and their product training doesn't provide any real competitive edge.

    My neighbor’s dog, Cody, is friendly, full of energy and a ton of fun. Cody also has instinctive behaviors that, it turns out, are highly suited for the B2B sales process .

    During this session, we will walk through a typical B2B sales engagement and apply highly-useful lessons from Cody. Some of the topics we will cover through a short presentation and interactive discussion include:

    •Choosing the right markets
    •Generating awareness
    •Establishing rapport
    •Building credibility and trust before you pitch your product
    •Aligning your sales tools with your customers buying process
    •Understanding customer value drivers and key concerns
    •Planting curiosity hooks
    •And much more

    About Neil Baron

    Neil Baron runs Baron Strategic Partners, a consulting firm focused on helping B2B companies succeed by implementing product management and marketing best practices. He regularly delivers highly rated sessions at Product Camp, numerous BPMA events and other venues. He is the founder of the Strategic Marketing Leadership Summit and the Boston Product Executives Forum.

    At 9:30am to 10:20am, Saturday 2nd May

    In London (11th floor), Microsoft NERD Center

  • Why It's Harder than It Looks: Practical Paradoxes of Product/Market Fit

    by Tom Huntington

    Finding product/market fit is hard. It's made harder by paradoxical human behavior in customers, bosses, investors and ourselves. We'll unwind these paradoxes in an advanced discussion of new products that succeed.

    About Tom Huntington

    This session is based on my experience as an entrepreneur, executive and investor. To start the discussion, I'll draw from material I previously created for the Launchpad Venture Group, MassChallenge and TiE Challenge.

    At 9:30am to 10:20am, Saturday 2nd May

    In Lombardo (1st floor), Microsoft NERD Center

    Coverage handout

  • Affinitization for Productization

    by Teresa Hubscher-Younger, Nishaat Vasi and Harshita (Deshpande) Bhurat

    You have great innovative solutions and market requirements. How do you determine whether they form a single product, multiple products, or are not enough for a new offering?

    For a recent project we used affinitization to help determine the productization strategy. We will discuss:
    -What we tried
    -Some of the challenges we faced, including remote participants and quantitative scoring

    Let’s have a discussion on what you have tried in similar situations.

    About Nishaat Vasi, Harshita Bhurat, and Teresa Hubscher-Younger

    We are Product Marketing Managers at the Mathworks. We have done a similar session last year.

    At 10:30am to 11:20am, Saturday 2nd May

    In Toronto (1st floor), Microsoft NERD Center

  • Agile is Killing the Traditional Product Manager! Why This is a Good Thing for B2B Software

    by John Mansour

    Agile development has exposed a big crack in the foundation of product management. This interactive discussion will highlight why this may be one of the best things to happen to software companies, and product management professionals!

    About John Mansour

    John Mansour is the founder and managing partner at Proficientz, a training and consulting firm that specializes in B2B product management. John brings 20-years of experience in product management, marketing and sales in manager, director and VP roles. As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 - 2010. Proficientz proudly sponsors ProductCamp conferences worldwide.

    At 10:30am to 11:20am, Saturday 2nd May

    In Paul (1st floor), Microsoft NERD Center

  • Digital Transformation - Breaking down silos to product development

    by John Cass, Ravi Prasad, Jeffrey Eckman and Dan Flanigan

    This session discusses the concept of digital transformation, almost at the hype level in the marketing community, the concept describes how businesses must prepare and transform their marketing processes to successfully market products in the new realities of different devices and channels for customers. We have 3 panelists who will discuss the concept, and how product marketers can help to break down other marketing silos to build better products, services and marketing organizations.

    Panel Members Include:

    Host: John Cass, Co-Organizer for the Boston Agile Marketing Meet up, and Author of the PR Communications blog, and 2007 book, “Strategies and Tools for Corporate Blogging”

    Panel Member: Ravi Prasad heads the digital innovation practice at Infosys Consulting, and is responsible for developing go-to-market strategy for new and existing products. With over a decade of experience in Product Marketing and Development, Ravi believes in consumer centricity and design thinking approaches for market adoption. His areas of interest include Internet of Things, Data Monetization, Digital and Social currency, and Brand Analytics. Ravi holds an MBA from Kellogg School of Management and MS from MIT.He enjoys long walks and spending time with family during free time.

    Panel Member: Jeff Eckman. Jeff Eckman is the Founder and CEO of BGC Boston, an agile marketing company that delivers exponential growth in returns on marketing and advertising investments. With over 20 years’ experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value. Beneficiaries of BGC’s work include national and global brands such as California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. In his time off, Jeff enjoys spending quality time with his wife and two children, and for over 25 years, he has been a drummer in Boston area bands including Pressure Cooker, an original reggae act.

    Panel Member: Dan Flanigan. Dan Flanigan most recently was the VP of Products for Percussion Software where he was responsible for product strategy, product management, product marketing, and user experience. Dan has a passion bringing consumer web ease-of-use to enterprise software, believing that user engagement is the key to product success. Prior to Percussion, Dan spent a dozen years in product management. As Director of Product Management for Taleo, he launched five new products to market growing revenue from zero to $25M in five years, resulting in over 1,000,000 enterprise users across multiple Fortune 100 customers. Dan is also a startup veteran having led product management at Courion and Softscape. Dan holds a BS in American Studies from Northwestern University. Dan has a wife, two kids and a dog, so he has no free time.

    At 10:30am to 11:20am, Saturday 2nd May

    In Rutledge (1st floor), Microsoft NERD Center

  • Effective Practices to Build Your Brand

    by Ellen Keiley

    The presenter of this interactive session will share how to build your personal and company brand using effective marketing and networking strategies. Topics covered include: How to market yourself, the elevator speech, how to work a room, building and maintaining a network, and relationship building. Participants will have a chance to practice what they learned and leave with practical tips that can be implemented right away.

    Anyone can benefit from this session. The format includes a presentation, interactive discussion, and group exercises.

    About Ellen Keiley

    Ellen Keiley is President of EMK Consulting Group, a provider of marketing, business development coaching and consulting, and public relations services for individuals, consultants, and professional services organizations. Ellen has 20+ years’ experience in professional services and has served in business development, marketing, and PR roles for both Boston-based and international firms and companies. Ellen is a professional coach, trained by the Institute for Professional Excellence in Coaching (iPEC). She is also a frequent speaker and writer and has appeared on television and radio programs. Ellen is the President of the National Association of Women MBAs Boston Professional Chapter, a member of the United Way Women’s Leadership Council Executive Committee, serves on the Greater Boston Chamber Women’s Advisory Board, and is an active member of several other professional associations and non-profits.

    At 10:30am to 11:20am, Saturday 2nd May

    In Vitruvius (10th floor), Microsoft NERD Center

  • Five Critical Strategies to Succeed in Your Product Management Career

    by Matt Lawley

    Slides: http://www.slideshare.net/Produc...

    Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level? The answer is simple – those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you’ll need to understand how to get there. And you’ll want to start immediately.

    To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.

    About Matt Lawley

    Matt Lawley is the Marketing Manager for the 280 Group, the world’s leading Product Management consulting and training firm. He is responsible for creating and executing marketing programs for the 280 Group’s existing and new products/training courses. He is active in the product management community promoting new content, blog posts, surveys and webinars on the topics of product management and product marketing as well as moderating a 33,000 person LinkedIn group devoted to these topics.

    At 10:30am to 11:20am, Saturday 2nd May

    In Mann (1st floor), Microsoft NERD Center

  • How To Keep The Audience Awake During Your Next Presentation: Steve Johnson On Killer Presentations

    by Steve Johnson

    Why are so many presentations so mind-numbingly boring? PowerPoint is often blamed but it’s just a tool; it’s not the reason for boring presentations. Too often, presentations are filled with too much data and lack the stories that people crave.

    Let’s examine a number of techniques to make your next presentation memorable and fun—so you can keep your audience’s attention to the end.

    About Steve Johnson

    Steve Johnson is a product management process coach, author, speaker, and advisor. He was the keynote speaker at the first Boston Product Camp and has attended most of them over the last decade. His presentations are always well-attended and often voted the most popular session.

    What tricks does he use in his presentations? Find out in this fun session.

    At 10:30am to 11:20am, Saturday 2nd May

    In Sampson (1st floor), Microsoft NERD Center

  • How to Make More Money and Lower Risk of Failure Using Research

    by Parmelee Eastman

    Learn how to leverage customer and competitor research in your product development process to increase revenue and profits while lowering risk of failure from actual customer examples. We discuss the types of issues that can be addressed by customer and competitor research and how to perform effective research for the new product development process. For example, Areva North America estimated that its research generated $100 million in additional revenue in new products and services. While the company’s Innovation Department used the principles, albeit modified and accelerated, from Robert D. Cooper’s Stage-Gate ® process in new product/service development, other examples demonstrate the tangible value of research in multiple approaches to product development. We’ll have a few slides and lots of interaction about how research can help you focus your product plan on the best contenders and get products out faster to earn revenue faster.

    About Parmelee B. Eastman

    EastSight Consulting president Parmelee B. Eastman has been the field of business research for 20 years, working with clients ranging from start-ups to Fortune 500 companies. Previously, she had a successful 16 year career at Digital Equipment Corporation (now part of Hewlett-Packard) in customer finance, marketing, sales, and P&L management. She holds a B.A. from Wellesley College and an M.B.A. from the Harvard Business School. She is a co-chair of the Mass chapter of the Strategic and Competitive Intelligence Professionals (SCIP) group and won a Catalyst Award from SCIP in 2010.

    She was invited to speak at the first CI conference in India in 2011 and has presented multiple times on pricing research at Professional Pricing Society conferences. She presented at the annual SCIP conferences in 2005 and 2014 on tactics for quick results.

    At 10:30am to 11:20am, Saturday 2nd May

    In Paris (11th floor), Microsoft NERD Center

  • Is Design Metrically Opposed?

    by Jared Spool

    Slides: http://www.slideshare.net/Produc...

    The world of metrics and analytics has always been at odds with how designers work. Design is a process where we finely tune our gut intuition to create a great user experience. Yet, sometimes, the measures we take indicate a different outcome.

    In this presentation, Jared will explore the world of measures, metrics, and KPIs. He’ll share the techniques behind Amazon and Netflix’s success. He’ll show how some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs) have hurt the online experience of Instagram and LinkedIn.

    Jared will explore:

    + What do easily-collected analytics like bounce rate and time-on-page actually tells us about our users experiences?
    + How do we construct true Key Performance Indicators (KPIs) that can predict the future patterns of users?
    + Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how much more powerful metrics can be in design?

    About Jared M. Spool

    I'm a researcher mapping out the world of user experience and great design processes. I'm the Founding Principal at UIE and a co-founder of Center Centre.

    I've spoken at previous Product Camps and give presentations 40+ times a year. (Here's a small subset of recent events I've spoken at: http://lanyrd.com/profile/jmspoo...)

    At 10:30am to 11:20am, Saturday 2nd May

    In London (11th floor), Microsoft NERD Center

  • Is Your Drill Competing With Their Hammer- Curing Marketing Myopia

    by Mark Shapiro

    To state the obvious …how well you perform competitive intelligence and analysis can have a major impact on your business and has an effect on everything from product definition to messaging, go-to-market strategy, and sales enablement. However, quite often this activity is disjointed, overlooked and lacks a clear understanding of what is considered a competitive alternative to your offering.

    In this session we’ll talk about approaches to CI and turning this intelligence into actionable information that can be used by to better differentiate and enhance your product’s value.

    Whether you work in Sales, Product or Marketing, come ready to discuss your own challenges, lessons learned and best-practices.

    About Mark Shapiro

    Mark founded Agile Product Marketing Group to provide senior level expertise that bridges the gap between sales, corporate marketing, and product management to deliver revenue focused marketing and differentiation to move UP AND TO THE RIGHT!

    The Agile Product Marketing Group is a customer-centric product marketing consultancy that works with B2B Software and SaaS companies who target buyers of Cloud and IT security products.

    At 10:30am to 11:20am, Saturday 2nd May

    In Austin (1st floor), Microsoft NERD Center

  • Stop Making the Same New Market Mistakes!

    by Lisa Singer

    An effective growth path is to enter new market with a current product. Oftentimes we think it's easy to launch our product with very few modifications, into a new geography, a new vertical market or to go from mid-market to Enterprise. In this session, I will a tested approach to new market packaging and pricing that will allow you to avoid these mistakes resulting in a stronger entry into your new target markets.

    About Lisa Singer

    I am a Research Director at SiriusDecisions, a research and advisory firm focused on b-to-b product, marketing and sales. I work daily on helping clients implement a customer-focused innovation and go-to-market process, and specifically on helping them with a best practice approach to b-to-b pricing development and administration.

    Prior to my role at SiriusDecisions, I spent 15 years in product management and solution marketing overseeing commercial printing equipment, software, and consumable products for Eastman Kodak Company.

    I have a BA in economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business.

    At 10:30am to 11:20am, Saturday 2nd May

    In Lombardo (1st floor), Microsoft NERD Center

  • Succeeding with Customer Advisory Boards

    by James Berets

    Slides: http://www.slideshare.net/Produc...

    A well-run Customer Advisory Board (CAB) generates information that helps run the business as well as building good will for a company, but CABs can be intimidating. They enable dialog between a company and its customers, and product managers frequently take on the role of organizers, participants, and beneficiaries. CABs provide a forum for input on strategy and roadmaps, encourage customers to air their feedback and experiences, facilitate information-sharing amongst customers, and can lead to new business. CABs differ from user groups in that they are smaller, typically by-invitation-only, and usually engage customers at a strategic rather than tactical level.

    In this session we will have a facilitated discussion on the planning and execution of a successful, substantive CAB, as well as some of the issues that can arise and how to address them.

    About Jim Berets

    At Black Duck Software, where he was VP of Product Management, Jim Berets planned and ran more than a dozen sessions of the company’s North American and European Customer Advisory Boards, engaging more than 40 of the company’s clients at a senior-level. Jim has advised a number of companies on developing or improving their Customer Advisory Boards, and co-led a discussion on the topic at the Boston Product Management Association’s Product Executives Forum.

    At 10:30am to 11:20am, Saturday 2nd May

    In Adams (1st floor), Microsoft NERD Center

  • True Story: How Dyn turned a cool technology into Revenue

    by Neil Baron and Charlie Baker

    Dyn, the New Hampshire based leader in Internet Performance, faced a challenge when it bought a company with fantastic technology but limited market presence in 2014. It became the responsibility of the Dyn product team to figure out how to accelerate market adoption and prioritize key feature delivery.

    During this session Charlie Baker, Dyn Director of Internet Performance, and outside consultant Neil Baron will share how they followed a customer centric approach to uncover the hidden value of the acquired technology. This enabled them to create a value proposition that resonated with the target market. In addition, Dyn used a powerful method of market segmentation to identify the customers most likely to buy quickly.

    Within six months, Dyn moved from working with a handful of “design partners” to selling the new technology to dozens of enterprise customers including LinkedIn, Tango and Ustream.

    About Neil Baron and Charlie Baker

    Neil Baron runs Baron Strategic Partners, a consulting firm focused on helping B2B companies succeed by implementing product management and marketing best practices. He regularly delivers highly rated sessions at Product Camp, numerous BPMA events and other venues. He is the founder of the Strategic Marketing Leadership Summit and the Boston Product Executives Forum.

    Charlie Baker oversees the roadmap and strategic direction for all of Dyn’s Internet Performance services. Prior to Dyn, he was the Director of Product Management for companies like PeerApp, Brix Networks (purchased by EXFO), and Brooktrout Technology (now Dialogic), accruing nearly 20 years of experience working in product management. Charlie holds a Bachelor's of Science in Management from the United States Air Force Academy and an MBA from Boston University.

    At 10:30am to 11:20am, Saturday 2nd May

    In Attucks (1st floor), Microsoft NERD Center

  • Lunch

    At 11:30am to 12:35pm, Saturday 2nd May

    In Commons A (10th floor), Microsoft NERD Center

  • Lunchtime presentation: Intersections of Product Management

    by C Todd Lombardo

    Slides: https://speakerdeck.com/iamctodd...

    Slideshare: http://www.slideshare.net/Produc... (added May 6)

    In today’s hyper-specialized world there are many silos that emerge in organizations. These silos can hinder your forward motion for your product. As a product manager, you are constantly challenged to break down these silos in order to move your idea into your product. Further, you must find a way to incorporate the customers and users voice in a constructive and rigorous manner. We’ll talk about a few ways to approach these situations from a diligent, design-centric lens and how you can implement these within your team or organization.

    About C. Todd Lombardo

    C. Todd Lombardo is an Innovation Architect at Constant Contact’s InnoLoft, where he works increase the level of innovation across the entire organization by facilitating product and service design sprints for a wide range of external startups and internal product teams. He is co-author on the forthcoming book: Design Sprint: A Practical Guidebook for Building Great Digital Products. C. Todd is also a member of the adjunct faculty at Madrid’s prestigious IE Business School where he teaches courses on Creativity, Innovation, Design-Thinking, and Communication.

    At 12:00pm to 12:35pm, Saturday 2nd May

    In Commons A (10th floor), Microsoft NERD Center