Saturday 2nd May, 2015
12:45pm to 1:35pm
Whether a fan or a skeptic, the wearable and IoT (internet of things) revolution is upon us and will impact every digital brand in some way. So what happens when your product needs to extend to your wrist or to the dashboard of a car? Mobile use is already measured in minutes, can you deliver meaningful and seamless customer value when your engagement window is a matter of seconds? Those who attend will learn what to consider when building your go to market strategy on these growing alternative platforms including the following:
Wearables and iOT, how did we get here?
Where to draw the line between contextual value and redundancy
Engaging and testing with early adopters
The risks and rewards of being a First Mover
About Rob Toole
Rob has been working on digital strategy for the web and mobile for over a decade and currently manages the product roadmap for Fidelity Investments' mobile apps. Rob is an inventor of multiple patents around mobile security and has helped bring to market a number of first in category experiences on emerging platforms including Google Glass and the Pebble Smartwatch. Obsessed with gadgets, Rob's biggest challenges lately are remembering to charge everything and/or locate his chargers in his bag.
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