Digital Transformation - Breaking down silos to product development

A session at ProductCamp Boston 2015

Saturday 2nd May, 2015

10:30am to 11:20am (EST)

This session discusses the concept of digital transformation, almost at the hype level in the marketing community, the concept describes how businesses must prepare and transform their marketing processes to successfully market products in the new realities of different devices and channels for customers. We have 3 panelists who will discuss the concept, and how product marketers can help to break down other marketing silos to build better products, services and marketing organizations.

Panel Members Include:

Host: John Cass, Co-Organizer for the Boston Agile Marketing Meet up, and Author of the PR Communications blog, and 2007 book, “Strategies and Tools for Corporate Blogging”

Panel Member: Ravi Prasad heads the digital innovation practice at Infosys Consulting, and is responsible for developing go-to-market strategy for new and existing products. With over a decade of experience in Product Marketing and Development, Ravi believes in consumer centricity and design thinking approaches for market adoption. His areas of interest include Internet of Things, Data Monetization, Digital and Social currency, and Brand Analytics. Ravi holds an MBA from Kellogg School of Management and MS from MIT.He enjoys long walks and spending time with family during free time.

Panel Member: Jeff Eckman. Jeff Eckman is the Founder and CEO of BGC Boston, an agile marketing company that delivers exponential growth in returns on marketing and advertising investments. With over 20 years’ experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value. Beneficiaries of BGC’s work include national and global brands such as California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. In his time off, Jeff enjoys spending quality time with his wife and two children, and for over 25 years, he has been a drummer in Boston area bands including Pressure Cooker, an original reggae act.

Panel Member: Dan Flanigan. Dan Flanigan most recently was the VP of Products for Percussion Software where he was responsible for product strategy, product management, product marketing, and user experience. Dan has a passion bringing consumer web ease-of-use to enterprise software, believing that user engagement is the key to product success. Prior to Percussion, Dan spent a dozen years in product management. As Director of Product Management for Taleo, he launched five new products to market growing revenue from zero to $25M in five years, resulting in over 1,000,000 enterprise users across multiple Fortune 100 customers. Dan is also a startup veteran having led product management at Courion and Softscape. Dan holds a BS in American Studies from Northwestern University. Dan has a wife, two kids and a dog, so he has no free time.

About the speakers

This person is speaking at this event.
John Cass

A passion for marketing & social media. Book author, agility marketing fan. SNCR Fellow, Dad. Easily persuaded by pie. bio from Twitter

This person is speaking at this event.
Ravi Prasad

Digital Innovation and Customer Experience Strategy bio from LinkedIn

This person is speaking at this event.
Jeffrey Eckman

Founder & CEO, BGC Boston; Drummer, Pressure Cooker bio from LinkedIn

This person is speaking at this event.
Dan Flanigan

Director, Product Management at Datto, Inc. bio from LinkedIn

Next session in Rutledge (1st floor)

12:45pm This is your product. This is your product on Wearables and IoT. Any Questions? by Rob Toole

9 attendees

  • Chirag Kulkarni
  • Dan Flanigan
  • David P Butler
  • Helen Chen
  • Jeffrey Eckman
  • John Cass
  • Ravi Prasad
  • Tanya Thompson
  • Tom McMahon

1 tracker

  • Ryan Moody

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Time 10:30am11:20am EST

Date Sat 2nd May 2015


Rutledge (1st floor), Microsoft NERD Center

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