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Rethinking Customer Research: Strategies for Achieving Breakthrough Insights

A session at ProductCamp Boston 2015

Saturday 2nd May, 2015

9:30am to 10:20am (EST)

How do you really know what your customers want? How do you ensure your product will be successful with prospects and customers? How can you be confident that your product iterations will improve the experience?

There are those that believe that research must be a complex and scientific process that takes a lot of time, money, and resources. However, in the real world, most product managers don't have the luxury to spend weeks and months on their user research.

It's possible to get useful results without the time-consuming expense of traditional user research methods. In this presentation, Christine Perfetti will share proven strategies and techniques for successfully integrating research into your product process. You'll learn how to answer essential product questions using methods that take only a day—and sometimes only 10 minutes!

About Christine Perfetti

I have built and managed User Experience teams at two highly successful technology companies, Carbonite and Acquia. I scaled up and managed the teams, improved product management processes, and established best practices for integrating user experience into the product development process.

I have been a featured speaker at dozens of conferences, including Webstock New Zealand, Lean UX NYC, the IA Summit, the Confab Content Strategy Conference, the User Interface Conference, CHI, and DrupalCon.

About the speaker

This person is speaking at this event.
Christine Perfetti

Director of User Experience at Carbonite, Founding Principal, Perfetti Media bio from Twitter

Next session in Paul (1st floor)

10:30am Agile is Killing the Traditional Product Manager! Why This is a Good Thing for B2B Software by John Mansour

4 attendees

  • Christine Perfetti
  • Jack DeManche
  • James Berets
  • Mukund Seshadri

2 trackers

  • Jennifer
  • Richard Jaenicke

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When

Time 9:30am10:20am EST

Date Sat 2nd May 2015

Where

Paul (1st floor), Microsoft NERD Center

Short URL

lanyrd.com/sdmqxt

Official event site

www.productcampboston.org

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