Saturday 2nd May, 2015
12:45pm to 1:35pm
It’s no surprise that we “product people” often focus all of our thinking around our products… growing our product’s revenue, expanding our product’s footprint, how to get more people and more companies to buy our product, etc.
But when you step away from that product focus, you begin to see vast new revenue opportunities that you never knew existed. Join us as we explore a new way of thinking about your customers and the markets you serve. Along the way, we’ll learn powerful lessons from leading companies like Apple, Netflix and others.
About Steve Robins
Steve Robins is the principal of Solution Marketing Strategies. For the last 15 years, Steve Robins has been transforming technology firms into market-leading, customer-focused solution providers. He's held senior marketing roles at FirstBest Systems, EMC Documentum, and KANA Software. An industry thought-leader, Steve started the top-rated solution marketing blog, writes a marketing tech column for TechTarget, and has co-chaired ProductCamp Boston for several years.
VP of Marketing | CMO | Software | SaaS | Digital Marketing | Solution Marketing | Product Marketing bio from LinkedIn
Sign in to add slides, notes or videos to this session