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Sessions at Peers Conference 2015 on Friday 1st May Conference Day 1

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  • Everything I Really Needed to Know, I Learned in Rabbinical School

    by coderabbi™

    You've been coding for a while now. You're beginning to feel that you've got
    a handle on things, but at the same time can't escape the feeling that
    you've somehow plateaued in your growth. In this talk Yitzchok, a rabbinic
    scholar and software developer, shares the wisdom of the sages as practical,
    actionable advice strategies and tactics that you can use to reinvigorate
    your growth as a developer, as well as your business.

    At 10:00am to 11:00am, Friday 1st May

  • Have Your Cake And Eat it Too: A Primer on Performance

    by Una Kravets

    What do speedy websites and cake have in common? Everybody loves them! Why is this relevant? Because building a performant website is like delivering a wedding cake: it’s a team effort, and each member of the team needs to understand the impact they have on the entire experience. As builders of the web, performance is our most important job, dictating a users happiness and willingness to use a product.

    This talk outlines how performance is everybody's job: from content strategy to design decisions to front end architecture, and will discuss how to optimize performance in each step of the process. The audience will understand the neuroscience behind page speed and will leave this talk with several tools, recommendations, and techniques to build performant websites and make the internet a better place.

    At 10:00am to 11:00am, Friday 1st May

  • Freelancer +1: How my first employee changed things forever

    by Patrick Pohler

    Hiring employee #1 is a milestone for any business, like most milestones it can be a terrifying and exhilarating leap of faith. In this personal talk Patrick Pohler of Anecka will discuss how hiring an employee changed his web agency and how he ran the business permanently. Attendees will get practical advice on how to onboard and train a new employee as well as hear first hand how having an employee forces you into a new mindset about your own roles and responsibilities.

    At 11:00am to 12:00pm, Friday 1st May

  • Content Modeling: Where Strategy, Design, and Tech Converge

    by Seth Giammanco

    A content model defines the structure of your web content. It details the types of content you have, the copy and assets that comprise them, and the relationships between them. It is the wizard behind the curtain that impacts your website’s ease of use, content’s ability to stay on brand, to tell a story, to integrate or power outside services, and to be responsive. This session explores the concept of content modeling, shares examples, discusses implications, and showcases latest trends that offer notable impact on how you can craft your content and deliver your stories through the web.

    At 11:30am to 12:30pm, Friday 1st May

  • When It All Goes Wrong

    by Chad Crowell

    We've come to expect a slowdown at our design agency in the early weeks of each year. 2014 was no different. Except that it was. Early weeks turned into early months, and by March, Clearfire was teetering on the brink due to financial issues. How could we be working so hard, yet making no money? Learn how it happened, how we survived, and how we hope to prevent it from happening again.

    At 11:30am to 12:30pm, Friday 1st May

  • Well, that didn’t work.

    by Jason Siffring

    In the last eight years I’ve gone from freelancing from coffee shops to running a distributed team of nine people. Needless to say, I’ve learned a few things along the way. I’m constantly experimenting with and adjusting how we operate. Sometimes I crash and burn in a spectacular fireball. Occasionally, a new idea works right away. Mostly though, I’m tweaking and adjusting. I’d like to share some of the lessons I learned the hard way and discuss how you can build experimentation and logical risk taking into your business.

    At 1:30pm to 2:30pm, Friday 1st May

  • Mobile app development options for web developers.

    by Andrey Butov

    As a mobile developer, I often work with web-dev shops whose clients are looking for mobile apps to complement their new web apps. This talk outlines the options that freelance web developers, and web-dev consultancies have when it comes to developing a mobile app for their clients. We'll cover current technical offerings, and compare the pros and cons of going native vs. mobile web app vs. hybrid solutions. Then we'll look at the effect each option has both in the short and long term on both the web developer and on their client.

    At 2:30pm to 3:30pm, Friday 1st May

  • How I Learned to Stop Worrying and Love Support

    by Brad Bell

    Left unchecked, supporting the software and services you’ve created and sell can crush your soul, destroy your business, bring about financial ruin and leave you an empty shell of a human being, no matter if you’re a developer, a designer or a business owner. We’ll take a look at strategies for how you can prevent this from happening: * Labeling your customers by their neediness * Engineering your way out of support * Training your customers how to help you help them * Triage: Weeding out the lies in support requests * How not to be taken advantage of in support Lest you think that support is all horrible, we’ll turn the other cheek and examine how to balance support with running a business, methods of monetizing support and discuss how exceptional support works as a long-term marketing investment.

    At 4:00pm to 5:00pm, Friday 1st May

  • Writing modern JavaScript today

    by Jerel Unruh

    Programmer happiness and design patterns are very important but often they appear to be a low priority when writing code for the browser. "jQuery spaghetti" is a term you may have heard to describe poorly organized front-end codebases. Usual features like modules, classes, and default parameters seem to be missing. And due to the glacial pace of browser vendors we are stuck with the current state of things... or are we? Learn a little about the process behind the next version of JavaScript, ES6, and how to use almost all of its features in your applications today while still supporting older browsers.

    At 4:00pm to 5:00pm, Friday 1st May

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